Birth of the brand
In February 1926, Hans Wilsdorf had the trademark “The Tudor” registered and started making watches bearing that signature on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
Tudor at Biagini 1863 – Prosperi 1816
Biagini 1863 of Perugia is proud to be part of the worldwide network of Official Tudor Retailers, allowed to sell and maintain Tudor watches. We certify the authenticity of your new Tudor and back its five-year international guarantee with the necessary skills, technical know-how and special equipment. Browse the Tudor collection above, or simply contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.’
«For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.» – H. Wilsdorf



