{"id":6544,"date":"2024-07-05T10:09:24","date_gmt":"2024-07-05T10:09:24","guid":{"rendered":"https:\/\/www.biagini1863.it\/rolex\/arte-orologeria\/"},"modified":"2024-07-14T15:01:46","modified_gmt":"2024-07-14T15:01:46","slug":"watchmaking","status":"publish","type":"rolex","link":"https:\/\/www.biagini1863.it\/en\/rolex\/watchmaking\/","title":{"rendered":"Watchmaking"},"content":{"rendered":"\n        <section class=\"template-rolex c2i-rolex-immagine\">\n            <div class=\"banner-header-rolex\">\n                <img decoding=\"async\" class=\"img-responsive hidden-md-down\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-landscape-scaled.jpg\" alt=\"\">\n                <img decoding=\"async\" class=\"img-responsive hidden-md-up\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-portrait.jpg\" alt=\"\">\n            <\/div>\n        <\/section>\n\n<section class=\"template-rolex c2i-rolex-intro bg-rolex-light py-90\">\n                    <div class=\"container\">\n                        <div class=\"row justify-content-between\">\n                            <div class=\"col-xs-12 col-lg-6\">\n                                \n                                <h1 class=\"text-50 text-green-rolex font-bold mb-30\">Rolex Watchmaking <\/h1>\n                            <\/div>\n                            <div class=\"col-xs-12 col-lg-5\">\n                                <div class=\"text-20 text-black font-light\"><p><strong>At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand\u2019s development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and\u00a0actions.<\/strong><\/p>\n<p>This approach reflects the \u201cPerpetual\u201d philosophy that has driven the company since its creation. One that assembles the skills of many and requires arduous work, day after day, year after year. A demanding, rigorous endeavour. Rolex\u2019s unrelenting quest for\u00a0excellence.<\/p>\n<\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n<section class=\"template-rolex c2i-rolex-video pt-40 pb-90 bg-rolex-light\">\n                    <div class=\"container\">\n                        <div class=\"row\">\n                            <div class=\"col-xs-12\"><div class=\"embed-container\"><iframe loading=\"lazy\" title=\"What Makes a Rolex a Rolex?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OE0E8BmrvnI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n<section class=\"template-rolex c2i-rolex-testo py-60 bg-rolex-dark\">\n                    <div class=\"container\">\n                        <div class=\"d-flex justify-content-center\">\n                            <div class=\"col-xs-12 col-lg-6\"><h2 class=\"text-50 text-green-rolex font-bold mb-20\">The founding vision of Hans Wilsdorf<\/h2><div class=\"text-20 font-light text-black\"><p>Since 1905, Rolex has maintained the founding vision of its creator, Hans\u00a0Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans\u00a0Wilsdorf revolutionized the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a\u00a0daily\u00a0basis.<\/p>\n<\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n\n        <section class=\"template-rolex c2i-rolex-immagine py-60 bg-rolex-dark\">\n            <div class=\"container\">\n                <div class=\"row d-flex justify-content-center\">\n                    <div class=\"col-xs-12 col-lg-10\">\n                        <div class=\"banner-header-rolex\">\n                            <img decoding=\"async\" class=\"img-responsive hidden-md-down\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-landscape.png\" alt=\"\">\n                            <img decoding=\"async\" class=\"img-responsive hidden-md-up\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-portrait.png\" alt=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n<section class=\"template-rolex c2i-rolex-testo py-60 bg-rolex-light\">\n                    <div class=\"container\">\n                        <div class=\"d-flex justify-content-center\">\n                            <div class=\"col-xs-12 col-lg-6\"><h2 class=\"text-50 text-green-rolex font-bold mb-20\">The cardinal values of the Rolex Manufacture <\/h2><div class=\"text-20 font-light text-black\"><p>Every Rolex watch is designed, produced and tested with constant attention to the tiniest of details. This \u2018superlative\u2019 approach is expressed through several fundamental qualities that characterize every Rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. These major technical and aesthetic principles have always guided the work of the Rolex <em>Manufacture<\/em>. They promise the wearer the experience of an exceptional watch, whose features express unique\u00a0expertise.<\/p>\n<\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n\n        <section class=\"template-rolex c2i-rolex-immagine\">\n            <div class=\"banner-header-rolex\">\n                <img decoding=\"async\" class=\"img-responsive hidden-md-down\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-scaled.jpg\" alt=\"\">\n                <img decoding=\"async\" class=\"img-responsive hidden-md-up\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-wmmvmt_2212jb_0003_r-portrait.jpg\" alt=\"\">\n            <\/div>\n        <\/section>\n\n<section class=\"template-rolex c2i-rolex-video pt-40 pb-90 bg-rolex-light\">\n                    <div class=\"container\">\n                        <div class=\"row\">\n                            <div class=\"col-xs-12\"><div class=\"embed-container\"><iframe loading=\"lazy\" title=\"Rolex Watchmaking \u2013 Hallmarks of Excellence\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aHNEZg35ok8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n<section class=\"template-rolex c2i-rolex-testo py-60 bg-rolex-dark\">\n                    <div class=\"container\">\n                        <div class=\"d-flex justify-content-center\">\n                            <div class=\"col-xs-12 col-lg-6\"><h2 class=\"text-50 text-green-rolex font-bold mb-20\">A superlative approach to watchmaking <\/h2><div class=\"text-20 font-light text-black\"><p>On their dials, Rolex watches are inscribed with the word \u2018Superlative\u2019. This designation confirms that every watch leaving the <em>Manufacture<\/em>\u2019s workshops has passed a series of particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and\u00a0power\u00a0reserve.<\/p>\n<\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n\n        <section class=\"template-rolex c2i-rolex-immagine py-60 bg-rolex-dark\">\n            <div class=\"container\">\n                <div class=\"row d-flex justify-content-center\">\n                    <div class=\"col-xs-12 col-lg-10\">\n                        <div class=\"banner-header-rolex\">\n                            <img decoding=\"async\" class=\"img-responsive hidden-md-down\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-landscape.jpg\" alt=\"\">\n                            <img decoding=\"async\" class=\"img-responsive hidden-md-up\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-portrait.jpg\" alt=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n<section class=\"template-rolex c2i-rolex-testo py-60 bg-rolex-light\">\n                    <div class=\"container\">\n                        <div class=\"d-flex justify-content-center\">\n                            <div class=\"col-xs-12 col-lg-6\"><h2 class=\"text-50 text-green-rolex font-bold mb-20\">More than a certification, a state of mind <\/h2><div class=\"text-20 font-light text-black\"><p>By extension, all the components of a Rolex watch can be described as \u2018superlative\u2019. In fact, every one of them is subjected to continuous, rigorous checks, from its design to its final assembly. The term \u2018superlative\u2019 therefore refers to much more than a chronometric certification. It expresses a state of mind that permeates every department of the company and drives every individual working for Rolex, whatever their\u00a0role.<\/p>\n<\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n\n        <section class=\"template-rolex c2i-rolex-immagine py-60 bg-rolex-light\">\n            <div class=\"container\">\n                <div class=\"row d-flex justify-content-center\">\n                    <div class=\"col-xs-12 col-lg-10\">\n                        <div class=\"banner-header-rolex\">\n                            <img decoding=\"async\" class=\"img-responsive hidden-md-down\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-landscape.jpg\" alt=\"\">\n                            <img decoding=\"async\" class=\"img-responsive hidden-md-up\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-portrait.jpg\" alt=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n<section class=\"template-rolex c2i-rolex-video pt-40 pb-90 bg-rolex-light\">\n                    <div class=\"container\">\n                        <div class=\"row\">\n                            <div class=\"col-xs-12\"><div class=\"embed-container\"><iframe loading=\"lazy\" title=\"Rolex Green Seal \u2013 The Colour of Excellence\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wclKW2Gprco?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n<section class=\"template-rolex c2i-rolex-testo py-60 bg-rolex-light\">\n                    <div class=\"container\">\n                        <div class=\"d-flex justify-content-center\">\n                            <div class=\"col-xs-12 col-lg-6\"><h2 class=\"text-50 text-green-rolex font-bold mb-20\">Innovation in motion<\/h2><div class=\"text-20 font-light text-black\"><p>Exceptional performance is achieved through constant industrial and human effort, based on a permanent questioning of what has been learned and the constant improvement of techniques, tools and tests. This innovation is inherent to the brand, as evidenced by the more than 600\u00a0patent applications filed by Rolex since\u00a0its\u00a0creation.<\/p>\n<\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n\n        <section class=\"template-rolex c2i-rolex-immagine\">\n            <div class=\"banner-header-rolex\">\n                <img decoding=\"async\" class=\"img-responsive hidden-md-down\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-wmrd_2212jb_0002-landscape-scaled.jpg\" alt=\"\">\n                <img decoding=\"async\" class=\"img-responsive hidden-md-up\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-wmrd_2212jb_0002-portrait.jpg\" alt=\"\">\n            <\/div>\n        <\/section>\n\n<section class=\"template-rolex c2i-rolex-testo py-60 bg-rolex-dark\">\n                    <div class=\"container\">\n                        <div class=\"d-flex justify-content-center\">\n                            <div class=\"col-xs-12 col-lg-6\"><h2 class=\"text-50 text-green-rolex font-bold mb-20\">Integrating all areas of expertise <\/h2><div class=\"text-20 font-light text-black\"><p>By progressively integrating all areas of watchmaking expertise within its <em>Manufacture<\/em>, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in its four production sites, all located in Switzerland, bringing together more than 9,000\u00a0employees.<\/p>\n<\/div><\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n\n        <section class=\"template-rolex c2i-rolex-immagine py-60 bg-rolex-dark\">\n            <div class=\"container\">\n                <div class=\"row d-flex justify-content-center\">\n                    <div class=\"col-xs-12 col-lg-6\">\n                        <div class=\"banner-header-rolex\">\n                            <img decoding=\"async\" class=\"img-responsive hidden-md-down\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-wmpolish_2212jb_0005-landscape.jpg\" alt=\"\">\n                            <img decoding=\"async\" class=\"img-responsive hidden-md-up\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-wmpolish_2212jb_0005-portrait.jpg\" alt=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n\n        <section class=\"template-rolex c2i-rolex-immagine\">\n            <div class=\"banner-header-rolex\">\n                <img decoding=\"async\" class=\"img-responsive hidden-md-down\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-scaled.jpg\" alt=\"\">\n                <img decoding=\"async\" class=\"img-responsive hidden-md-up\" src=\"https:\/\/www.biagini1863.it\/wp-content\/uploads\/2024\/07\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-portrait.jpg\" alt=\"\">\n            <\/div>\n        <\/section>","protected":false},"excerpt":{"rendered":"<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.biagini1863.it\/en\/rolex\/watchmaking\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"parent":0,"menu_order":19,"template":"","meta":{"_acf_changed":false,"footnotes":""},"sezione_rolex":[121],"class_list":["post-6544","rolex","type-rolex","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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